The last time I played Monopoly with my family, it ended abruptly after a particularly spicy swearword was dropped and the board was (almost inevitably) flipped…
Read MoreThis is the kinda big narrative-shifting idea that sticks. It’s compelling because rather than lead with the obvious “help wanted” or “we’re hiring” they’re positioning working at Maccas as a way to make friends.
Read More‘The Big Idea’ is so frequently talked about in copy and marketing, but so rarely defined without the use of vague, kinda wanky, extremely unhelpful terms 👎
But instead of defining what The Big Idea is, most just end up focusing on what it can do….